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The use of technology can define
the success or failure of a business. This is
no more evident than in the real estate industry.
Realtors who flocked to the latest technologies,
adopted them, and applied them in order to enhance
and sell property, are still prospering.
Using the latest technology, realtors
can show a home's finest attributes via Video
Podcasting. Video Podcasting is a compelling distribution
channel that allows realtors to reach a large
audience while showcasing a property's best features.
The best homes sell themselves,
right? Regardless of how attractive a home is,
it is important to promote it's best attributes.
Whether you are using a real estate agent, or
selling the home yourself, put your home's best
foot forward.
As with an open house, you should
show the best angles and features when marketing
a home. Use the following tips to develop a video
podcast that will sell the featured home:
Remove The Clutter
A room free of clutter will show much better,
and especially in photos and videos. With clutter
removed, rooms will look larger and more spacious.
Take a few moments to de-clutter before video
taping or snapping photos.
Clean The Home First!
It is amazing what will show up in photographs
or videos that may otherwise be completely unnoticed
in person. Prior to taking the video or photos,
be sure to dust, wash windows, and vacuum.
Add Music or Commentary
If presenting a video tour of the home, add music
to the presentation (you can find royalty-free
music that can be used in a video podcast here:
http://www.small-business-software.net/podsafe-music.htm
). Another great option is to include an audio
commentary, pointing out the home's finest qualities.
Better Furnished Than Unfurnished
Homes show much better when furnished than when
they are not. Basic furniture, in a sensible arrangement,
will make the home look warm, welcoming, and inviting.
Fresh Flowers
Add a bouquet of fresh cut flowers to the kitchen
or dining room table. If showing the home in the
spring, spend a day planting annuals to brighten
up the landscape. It is amazing what a bit of
color will do to the home's apparent value.
Landscaping
Landscaping is probably the least expensive thing
you can do to increase a properties value. Make
sure to photograph or video the landscape on a
sunny day to show off its brilliance.
Table Settings
Set the table with some nice table settings so
that the potential buyer can envision themselves
in the home. These small personal touches can
make all the difference.
Minimize Motion
When taking photographs or videos, minimize the
motion. Let the software handle transitions between
photographs or video clips. Keeping a slow and
steady hand, or using a tripod, will result in
a cleaner video clip.
Edit (Overshoot And Cutdown)
Take far more photos and videos than you need
(Overshoot), and then review and eliminate all
but the most attractive shots (Cutdown), so that
what remains is the best material available. It
is best to have too many shots to choose from,
rather than not having enough.
Search for Virtual Home Tours
to see examples
Realty Feeds - http://www.realty-feeds.net
ML Podcast - http://www.mlpodcast.com
Let the home shine by using technology
to help market the property. Present the home
in the best possible light, and through a variety
of channels, and watch sales soar.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
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