Conducting a successful podcast
interview can be a tricky proposition for a podcaster
starting out. Once you have determined individuals
that will appeal to your target audience contact
potential interviewees and arrange a time to conduct
the interview. Following this guide will insure
that the interview goes off without a hitch.
1. Prepare Questions in Advance
Prepare a list of questions prior to the interview,
contemplate possible follow-up questions based
on the expected responses. Create a list of notes
along with the questions that are accessible during
the interview and will help you direct the conversation.
2. Research Interview Subject
Do your homework about the individual or individuals
you are interviewing. A little due diligence will
go a long way. Search newsgroups and Google for
the interviewees name, product, or company, and
build a background. The research will help predict
the interviewees responses to your questions.
Listen to previous interviews in which the interviewee
participated, read their blog and articles to
get a feel for the interviewees position on issues.
3. Confirm Pronunciation
Confirm how the pronunciation of the interviewee's
name prior to beginning the interview! It will
save you from any potential embarrassment if the
name is incorrectly pronounced.
Explain the scope of the interview to the
person you are interviewing. It is important they
are aware of the expectations, agenda, time and
format of the podcast show. Create a stock email
to send to interviewees that explains the format
and tweak the email for any special cases.
5. Hardware and Software
Be sure to inform guests of any required hardware
or software that they must install prior to the
interview. The more advance notice your provide
the easier it will be for your guests to be prepared.
Test equipment prior to beginning the interview.
Check sound quality, and volume levels to make
sure that the settings are correct.
In order to relax your guest spend a few minutes
chatting before the interview begins this will
put them at ease and relieve some of the guests
8. Avoid Yes or No
Ask your questions in a logical sequence.
When framing your questions, avoid questions that
will result in "yes" or "no" answers. Questions
should be open ended and you should encourage
your guests to elaborate on their responses.
9. Provide Guests Tips
Make suggestions to your guest prior to the
interview. Encourage the interviewees to talk
slow, articulate their words, and to remain a
consistent distance from the microphone throughout
10. Stay in Control
Keep in mind that YOU are the interviewer
and you should be directing and controlling the
conversation. Occasionally that means you might
need to interrupt your guest or bring them back
to the topic at hand. There are ways to effectively
do this without being rude, practice language
that you might use, or better yet watch television
interviewers when involved in a conflict and take
a cue from the language and techniques that they
11. Time Cues
Let your interviewer know that you will provide
time warnings and involve, use statements like:
"one more question", or "let's wrap this up, can
you quickly tell me" to cue your guest that time
is almost up.
12. Give Thanks
Thank your guest on and off air. Provide them
a copy or link to the interview. Encourage your
guest to link to the show, this could potentially
bring your show some additional publicity for
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.